Portfolio
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Portfolio
Client Work
A collaboration with SCAD FASM 311 X Urban Outfitter's Georgia
Client Work
A collaboration with SCAD FASM 311 X Urban Outfitter's Georgia
IN THIS COLLABORATION, I AND AN AMAZING TEAM HAD THE OPPORTUNITY TO PITCH A THEME TO URBAN outfitters FOR THEIR MEN'S APPAREL CATEGORY. WE CREATED RICH MEDIA CONTENT THAT INCLUDED A SHORT FASHION FILM, CINEMA-GRAPHS, GIF'S, AND PHOTOGRAPHY THAT PUBLISHED ON THEIR GEORGIA INSTAGRAM PAGE. WHEN CREATING THESE DELIVERABLES, I IMPLEMENTED MY SKILLS IN TEAM MANAGEMENT, THE COORDINATION OF TIMELINES AND DEADLINES, SCOUTING LOCATIONS, STYLING, THE ORGANIZATION OF PHOTOSHOOTS AND VIDEO SHOOTS, ALONG WITH ANY OTHER TASKS AND DUTIES THAT NEEDED TO BE COMPLETED AND FILLED.
Retail Buying
Retail Buying
In the adidas retail buying plan, we focused on mens footwear. From this project my main focus was the financial assets and calculating correct figures for the overall buying plan and each individual store chosen.
Collaborating Partners: Emily Whelan, Faith Newton, Manfei Li
Senior Capstone
Senior Capstone
For my senior Capstone I made a fashion film to demonstrate my skills of creative direction, producing, collaborating, and film editing. This film resonates very close to me because the theme is a girl sitting in her local laundry mat working hard to begin her dream career all the while getting lost in a day dream imagining her dream career wardrobe.
Videographer: Wesley Spear
model: Michelle Morin
Reformation Pop-up Shop
Reformation Pop-up Shop
My objections were to stay true to the brand's identity, create a space that embodied that identity, while also creating a successful financial plan to execute opening and operating expenses. The mock pop-up shop for reformation demonstrates my understanding of all components in creating and executing a strategic initiative.
Fashion Editor
Fashion Editor
